Kate Upton Mercedes Super Bowl Ad Tries To Access A New Crop Of Customers

Kate Upton Mercedes Super Bowl Ad Tries To Access A New Crop Of Customers

What's hot? The all-new Mercedes-Benz CLA. What's hotter? Kate Upton washing it in slow motion. To see more Kate, visit: http://mbenz.us/CLA_FB.

Model Kate Upton washes Mercedes Benz in Super Bowl Commercial.

Model Kate Upton, who many might argue is the real star of the ad, has famously "taken a back seat" to promote a product before, as evidenced by her Carl's Jr. commercial. But some are now asking if the notion that sex sells is being taken a bit too far.

Kate Upton and Kenza Fourati attend SI Swimsuit On Location in 2011 in Las Vegas, Nevada. Photo: Michael Loccisano. Kate Upton and Kenza Fourati attend SI Swimsuit On Location in 2011 Upton attends SI Swimsuit Launch Party in 2012 in New York

Model Kate Upton washes Mercedes Benz in Super Bowl Commercial.