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Rabu, 15 Mei 2013

A reality check on Tesla

A reality check on Tesla

The innovation of Elon Musk's Tesla Motors Tesla Motors is not merely that its high-end cars are all-electric. It's also that Tesla sells them directly, through online orders or its small but growing number of stores, rather than using third-party

Tesla Motors Inc. is selling more shares, taking advantage of a rapid runup in its stock price to raise more capital and pay off its debts to the federal government.

What's the best-selling high-end luxury car in the US? If you guess the big BMW, Lexus or Mercedes- Benz sedan, you'd be close to correct. But the top seller actually appears to be the Tesla Model S electric car, with 4,750 sales in the US for the

In the first three months of 2013, more people bought Tesla Model S electric cars than equivalent (more or less) models from Mercedes, BMW, and Audi.

So what's with Tesla's interest in what appears to be a bad business model? After all, Tesla drivers would seem to have little use for battery swapping. Most buyers opt for versions of the Model S that can go 200 to 265 miles or more on a charge

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