Lil Wayne Puts Mountain Dew in Crisis Mode

Lil Wayne Puts Mountain Dew in Crisis Mode

Just days after the rapper penned an apology, PepsiCo has dropped rapper Lil Wayne from its ad campaign because of controversy over lyrics he used in a song that referenced Emmett Till. Till was beaten to death in 1955, at the age of 14, after

The brand severed its ties because of pressure brought by the family of Emmett Till, the African-American teenager whose 1955 torture and murder in Mississippi for supposedly whistling at a white woman helped foment the civil rights movement. The

TMZ reports that PepsiCo has dropped Lil Wayne as a spokesperson over his reference to Emmett Till on the remix to Future's “Karate Chop.” In the song, Wayne raps that he “beat that pussy up like Emmett Till.” The Till family stated in April that they

The rapper formerly represented the company's Mountain Dew brand, which recently pulled an ad featuring Tyler, the Creator.

(CNN) -- PepsiCo is ending its relationship with rapper Lil Wayne over what the company calls an "offensive reference to a revered civil rights icon" -- 14-year-old Emmett Till, who was killed nearly 60 years ago. Till, a