SodaStream's advertisement during Super Bowl XLVII is actually a cut-down version of an ad that CBS rejected late in the ad review process.
The central advertising message is that, by buying a SodaStream machine and making fizzy drinks at home, people no longer need to buy pop in plastic bottles and cans. The central problem is that SodaStream operates out of an illegal Israeli settlement
"SodaStream's newest spot dubbed 'Game Changer,' created specifically for the Super Bowl, was rejected last week by CBS," a SodaStream spokesman wrote in an e-mail statement to The Huffington Post. "Because SodaStream is a direct competitor of the
February 4, 2013. SodaStream is the first Israeli company to advertise in the Super Bowl. The company has dodged controversy in efforts to break open the soft drink market. Its plant in the West Bank has made it a target for an international boycott
SodaStream is seeking to rebrand itself during the two-minute warning of tomorrow's Super Bowl. Don't buy it.
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